VideoScribe: A Marketing Tool that Draws Out Your Creativity

videoscribe.co

              Let’s face it, we’re all not Pixar animators. We don’t have millions of dollars to make the next Toy Story. If you’re really honest (myself included), you're most definitely not the best animator or artist, no matter what your mom said about that drawing of your dog in the first grade. But this doesn’t mean you can’t draw, and be creative to market your next project or make that video pop with viral vitality. Take a look at VideoScribe and you could have as many views as Toy Story (okay maybe not that many). However, you will gain attention putting your organization ahead of the rest.                
      You have Facebook, Twitter, Instagram and YouTube among others fighting for your attention and marketing the latest and greatest. So what is VideoScribe and how does it fit in with social media’s elite?

·         Created by a UK-based software company called Sparkol in 2012.

·         Allows users to animate line drawings using HD quality whiteboard animations.

·         Over 1000 free images, music, and fonts are available or you can customize your own.

·         Available for your computer, your iPad or your Android device.

·         Uses include product selling tools, introduction to websites, instructional guides and educational content.

·         There is a  seven day free trial version or you can subscribe to VideoScribe Pro for about  $16.50 monthly or $198.00 yearly

·         The videos can be posted on any website or social media site.  

Twitter

           You’re probably asking yourself right now, how have I never heard of VideoScribe? Don’t worry. It has just started taking off in the United States last year, According to Socialmention, 37% of social media users are passionate about the program and mention it at least every five days. So it's not Instagram or Vine yet, but if you’re a teacher you have probably heard of it and use it in your classroom to get your students involved and learning at the same time. Users are posting their videos to Facebook and Twitter and the trend is starting to catch fire.   #VideoScribe is catching on in the Twittisphere. It allows you to get your point across in more than 140 characters.
                     So why use VideoScribe? Think of it as a companion for YouTube or a whimsical replacement for a PowerPoint presentation that  is equally informative and will have your bosses wowed at what you have done to market their product. Take a look at how a few fifth graders at Frontier Elementary School in Loxahatchee, Florida got the attention of the President with their  VideoScribe YouTube post and made headlines.

  

Sparkol

            Beyond viral classroom marketing, you can easily market your small company or even a large corporation like Adobe.Websites like Mashable, a blog focusing on social media news, uses it to get hits. Check out their  illustrated history of Twitter told through VideoScribe: 

        

 If you’re just a novice, you can try it and probably master the art of VideoScribe. I choose the seven day trial, and trust me with the help of a YouTube tutorial I understood what the buzz was about. Watch out Pixar animators, you're reading about the next great animator right here... I wish.